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Matt BarkerWith brands increasingly looking to do more with less in the Covid-19 era, is the age of the old school one-stop-shop agency coming to an end?
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国内如何上国外网站Peter Field and Les Binet have shown us a model for how short- and long-term marketing work together but the reality is achieving this in practice is hard.
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Sarah VizardBefore the coronavirus pandemic struck, the majority of the British public couldn’t name NHS Charities Together, but with its Covid-19 appeal having raised £130m the new challenge is dealing with the attention and maintaining engagement.
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Steve HemsleyWhile the attention in business has been firmly focused on surviving Covid-19, some brands are pushing to ensure that sustainablity does not fall off the radar.
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Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Coca-Cola and McDonald’s signalling a return to marketing, to the virtues of zero-based budgeting, it’s been a busy week on Marketingweek.com. Here is my take.
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国内如何访问国外的网站A core group of 28 UK brands, creative agencies and industry bodies have signed up to address gender inequality through the creation of the Unstereotype Alliance UK branch.
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Sarah VizardChannel 4 is running an ad break takeover this evening that aims to support local businesses by highlighting that the British high street is back open.
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Matthew ValentineBig ideas, human truths and Bob Hoskins came together in this IPA award winning campaign to help BT put itself at the heart of communication.
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Lindsay WilesSqueezed budgets mean marketers need to appreciate how programmatic can cost-effectively build brands, not just boost sales.
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Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
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Marketing Week ReportersBefore you head off for the weekend, catch up all this week’s biggest marketing news from Coca-Cola’s return to advertising to the government’s planned junk food ad ban.
NatWest reverses decision to scrap the CMO role as it hires Margaret Jobling
Sarah VizardJobling will be responsible for moving the newly-renamed NatWest group forward as it looks to finally put the banking crash behind it and embark on a new strategy with purpose at its heart.
John Lewis and Waitrose to invest more behind brands
怎样快速打开国外网站John Lewis Partnership is looking to update its core purpose and push beyond retail as it attempts to deal with the impact of coronavirus and the accelerated shift to online shopping.
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Charlotte RogersAfter pausing all advertising in April due to the coronavius crisis, Coca-Cola is back with a new campaign advocating for a better life post-pandemic and a package of marketing support for the hospitality sector.
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Marketing Week ReportersThe shortlist for Marketing Week’s Masters awards is revealed, with Tena, Kraft Heinz and Aldi also racking up multiple nominations.
‘This is a real reset moment’: Inside the launch of the new public health brand
Sarah VizardPublic Health England is launching a new adult health brand – ‘Better Health’ – as it looks to use the coronavirus crisis to talk to the nation about health, but without “nannying or hectoring”.
Why one campaigning group is ‘building a movement’ against junk food ads
Molly FlemingBacked by chef Jamie Oliver, Bite Back 2030 is on a 10-year mission to halve childhood obesity by encouraging marketers to use their influence to promote healthy lifestyles.
Government to introduce junk food ad ban
Charlotte RogersThe government is banning junk food advertising on TV and online prior to the 9pm watershed as part of a £10m campaign aimed at tackling obesity in response to the Covid-19 pandemic.
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Erin LyonsWhen the Department of Health launched its colourful Change4Life campaign in 2008, childhood obesity was at alarming levels. How has the campaign evolved over the past 10 years and has it really led to a change in attitudes and behaviour?
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Harry LangLockdown has been the mother of invention for those wanting to shift their marketing careers – or themselves.
Customers’ benevolence won’t keep brands alive – we serve them, not the other way round
Mark RitsonBrands can’t expect customers to behave generously, or even reasonably, to save them from the Covid crisis. They must accept their situation with humility and find new ways to offer value to their markets.
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Tanya JosephThe media frenzy around Black Lives Matter might have subsided but the issue has not – racism is still prevalent and we must all use whatever influence we have to remove it from our workplaces and our society.
Mark Ritson
on marketing strategy
Helen Edwards
on branding
Marketoonist
on the marketing industry
Reports
How the coronavirus crisis is impacting digital transformation
Digital transformation and coronavirus
1. Introduction Little more than a month ago, it seemed as though the effects of the coronavirus, while severe, would be temporary, with the worst of the impact experienced by those living in China and the surrounding countries. Now, we all know just how erroneous that assumption was. It’s not an exaggeration to say the […]
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月光加速器好用吗？月光加速器官网注册及使用教程 - 潘达 ...:2021-5-6 · 2021年的新冠病毒让全球的防疫系统一地鸡毛的同时，也变相的增加了国内用户对于国外信息了解的渴望，但是国内的大多数用户是很难直接访问国外的网站的，游戏用的加速器也不能浏览视频和网站，因此必须需要使用一些特殊的科学上网手段才行。
1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations are ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]
How 怎样快速打开国外网站 can adapt to the new marketing landscape
电脑怎么浏览国外网站:2021-6-13 · 在国内正确使用的笔记本电脑拿到国外,如何打开国外的网站.我现在用的是360 ... 先不买,免费用用先,好的再买.包年的话会比包月划算好多,电脑,手机IPHONE,上Facebook,推特等国外网站或者国外游戏服务器加速都可众了上.当然免费的也可众 用到手机上 ...
1. Foreword When I ask senior marketers to tell me what marketing framework they are most familiar with, they often suggest the 4Ps (Product, Price, Place and Promotion). This model was first published in 1960 by American marketing professor Edmund Jerome McCarthy in his book Basic Marketing: A Managerial Approach. This was in an era of […]
Zero-based budgeting: Route to recovery or flawed thinking?
Charlotte RogersMarketers might be in search of a clean slate post-Covid, but is zero-based budgeting the answer?
What role can modelling play in recovery from Covid-19?
Charlotte RogersModelling could help marketers steer a course to recovery post-lockdown and taking a long-term, iterative approach will help them stay on the front foot.
Will brands boycotting social media be less effective?
Grace KiteThe brand boycott is about more than media effectiveness, but it is a good opportunity for marketers to work if they should be in the ‘love it’ or ‘hate it’ camp on social media.
LinkedIn’s Darain Faraz on the power of inclusion
Charlotte RogersIn the latest episode of Marketing Week’s new podcast series, director of brand marketing at LinkedIn, Darain Faraz, discusses the importance of celebrating BAME talent and why marketers must push for systemic change throughout the industry.
Former Eurostar marketer Emma Harris on setting career outcomes
Russell ParsonsIn the fifth episode of Marketing Week’s new podcast series, former Eurostar marketer and marketing coach and mentor Emma Harris discusses confidence, positive thinking and setting career outcomes.
Direct Line’s Mark Evans on redundancy
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Ryanair’s marketing boss: We are not a brand people need to fall in love with
Molly FlemingRyanair’s director of marketing and digital talks recovery from coronavirus, the “rigour” of marketing and scrapping the CMO title.
3 questions I wish I’d asked as a junior marketer: Deliveroo’s Inés Ures
Charlotte RogersFrom getting into the fine details of effectiveness to appreciating the difference between marketing and advertising, there are some key questions Deliveroo CMO Inés Ures wishes she has asked earlier in her career.
Lessons from 2008: Marketers on surviving recession and carving out career success
Charlotte RogersReflecting on what they learnt from the 2008 credit crunch, marketing leaders explain how careers can recover amid pandemic and recession.
Don’t Make Ads. Make TikToks.
Portia Woollen
Making brands memorable
Portia Woollen
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Marketing Week PartnerWe explore how artificial intelligence can help brands buy digital media more effectively – including the importance of allowing the ‘learning phase’ to be completed.
B2B brands must resist the lurch towards short-termism
David van SchaickThe pandemic appears to have sparked a shift to short-termism, despite the evidence for the effectiveness of a long-term strategy. B2B marketers need to focus on the right metrics to strike a balance as we look to the recovery.